Analysis | Starbucks Is 50 and Emboldening Its Rivals More Than Ever

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Extra just lately, a so-called 3rd wave of coffeehouses has grown up, emphasizing connoisseurship. “This can be a subculture specializing in artisanship and experience, sensual revel in, face-to-face conversation, and ‘group’ in one among its most standard senses, however may be technologically pushed (particularly with the eye and status accorded positive varieties of apparatus) and makes intensive use of the Web as a venue for dialogue, social making plans, product critiques, and so on,” writes sociologist John Manzo.

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