Hudson’s Bay sues Quebec retailer alleging trademark infringement of Zellers brand

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MONTREAL —
Hudson’s Bay Co. ULC is suing a Quebec retail circle of relatives over the usage of the Zellers logo.

In a commentary of declare filed in Federal Courtroom, the corporate accuses the Moniz circle of relatives of trademark infringement, depreciation of goodwill and so-called passing off — the misleading advertising and marketing or misrepresentation of products.

The Moniz circle of relatives is at the back of quite a lot of fresh trademark programs and company registries, together with Zellers Inc. — integrated in June 2020 — Zellers Comfort Retailer Inc. and Zellers Eating place Inc.

The defendants may no longer right away be reached for remark and a reaction to the declare has no longer but been filed in court docket.

HBC claims that the usage of the Zellers logo and trademark threatens to purpose confusion between their items and products and services and the ones introduced via the Bay.

The store alleges that the purpose of taking up the Zellers logo was once to both “confuse Canadians or get well a cost from HBC.”

HBC says in court docket paperwork that even if it closed the ultimate of its stand-alone brick-and-mortar Zellers retail outlets in 2020, HBC persevered to have plans for the logo and didn’t abandon the Zellers logos and emblems.

The corporate introduced a pop-up Zellers store within a Hudson’s Bay retailer in Burlington, Ont., ultimate summer season.

HBC spokeswoman Tiffany Bourre mentioned the pop-up Zellers retailer was once meant to “pleasure our shoppers with a a laugh and mawkish enjoy with one in all HBC’s maximum cherished manufacturers.”

The corporate is making plans a 2d pop-up Zellers store at its division retailer in Anjou, Que., she mentioned.

Bourre added that the corporate filed the declare to offer protection to its Zellers logo and steer clear of client confusion.

“The allegations within the declare relate to deliberate unauthorized third-party Zellers retail outlets, amongst different unauthorized makes use of of the Zellers logo,” she mentioned in an electronic mail. “HBC intends to pursue this declare vigorously.”

– This document via The Canadian Press was once first revealed Oct. 18, 2021.



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