Perspective | Our biggest pop stars keep falling for lowercase letters (AND CAPS LOCK, TOO)



And sure, those stylizations could have appeared superficial and aggravating in the beginning, however now that we’ve stared at them lengthy sufficient, our listening revel in is starting to alternate — and in ways in which range from artist to artist, music to music. As an example, Billie Eilish’s lowercase music titles would possibly underscore the sophisticated intimacy of her making a song, whilst Swift’s tiny letters telegraph modesty, humility and down-to-earthness. For the caps lock crowd, a chain of giant, blocky letter-shapes can really feel triumphal, or boisterous, or impolite, or needy.


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