ritu kumar: Reliance Retail buys 52% in Ritu Kumar – Times of India

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NEW DELHI: Reliance Retail has obtained 52% fairness in India’s oldest type area Ritu Kumar days after choosing up an important stake in Manish Malhotra, a desi couture label which has turn into the staple of Bollywood celebrities.
The stake in ‘Ritika’, the father or mother of the 76-year-old fashion designer’s a lot of manufacturers throughout classes, will give Reliance keep an eye on over Label Ritu Kumar, RI Ritu Kumar, aarké and Ritu Kumar House & Dwelling. Whilst the dimensions of the deal used to be now not disclosed, the fairness acquisition comprises Reliance purchasing Everstone’s 35% stake within the corporate. The personal fairness company had invested $16.6 million within the corporate in 2014.
Frequently credited with introducing the concept that of fashion designer put on to India, Kumar, who began her type trade within the overdue ’60s, is understood for her paintings with herbal materials and conventional weaving tactics.

Reliance’s transfer to lap up homegrown ethnic fashion designer put on labels comes towards the backdrop of rival Aditya Birla Model and Retail (ABFRL) purchasing stakes in ethnic put on manufacturers akin to Tarun Tahiliani, Sabyasachi and Jaypore.
Each firms are aiming to capitalise on those emblem names by way of growing and launching collections within the inexpensive section. For the designers, the recent capital way a brand new rent of lifestyles because the pandemic has burnt up revenues for retail gamers.
“Maximum Indian designers run boutique retail outlets and so they lack scale,” stated a former senior worker at considered one of India’s greatest couture labels. “The garments get bought most commonly all the way through weddings and the celebration season. With each subdued for the ultimate two years, you can’t keep afloat for lengthy.”



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